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MEDIA RELEASE

22 April 2005

AUSTRALIANS ENCOURAGED TO BLOG ANZAC DAY EXPERIENCES

Australians are being encouraged to "blog" their experiences this ANZAC DAY.

On ANZAC DAY people can go on-line at www.sandsofgallipoli.com.au to share the emotions of participating in dawn services and parades commemorating the 90th Anniversary of the Australian Landings at Gallipoli.

"ANZAC DAY ceremonies unite Australians all over the country", said Market Link Solutions' Managing Director, Stephen Davie. "Internet technology allows us to bring together in one place the individual experiences of thousands of Australians who will attend this year's events".

The recently created web blog also allows Australians to tell their personal and family wartime stories.

A web log or blog is an informal combination of an on-line diary and a webpage. Blogging is a recent phenomenon but young people were generally familiar with the technology. Given the increase in the numbers of younger Australians attending the Dawn Service in recent years, the concept would particularly appeal to them.

Mr Davie said www.sandsofgallipoli.com.au was very easy to use and it only took a few minutes for people to contribute an entry. People have the option to tell their stories briefly or in detail. They can also post a photograph or image on the site.

Market Link Solutions produces the 2005 Sands of Gallipoli memorabilia collection and has established the site as a community service. It is free, has no advertising and is moderated so people can feel confident in contributing.

The company plans to publish an electronic book or E-Book of blog entries by Remembrance Day this November.

The Returned & Services League of Australia (RSL) is a major beneficiary of sales of Sands of Gallipoli collectibles.